This whitepaper examines the evolving landscape of the financial services industry under increased regulatory scrutiny, with a specific focus on consumer lending practices and the directives outlined in the Dear CEO “FCA Strategy for Consumer Lending” letter by the Financial Conduct Authority (FCA) on 20th March, 2024 . This study discusses the imperative for institutions to adopt innovative technologies and practices that align with regulatory expectations, enhance consumer protection and ensure the sustainability of lending practices.