Financial Promotions | Golden Leaves Funeral Plans
Golden Leaves is one of the longest established funeral planning companies in the UK. Edmund conducted a thorough review of Golden Leaves' existing financial promotions.
Who is the client?
Golden Leaves
Golden Leaves is one of the longest established funeral planning companies in the UK. They offer monthly funeral plans with immediate cover and provide a range of European funeral plans for expats living in Spain, Portugal, Cyprus and the Balearic and Canary Islands.
The problem
Golden Leaves faced challenges in navigating the complex landscape of financial promotions compliance. There was need for further internal training in financial promotions regulations, creating the necessity to seek external support to embed their understanding of the rules surrounding financial promotions more widely. Golden Leaves sought external assistance to reinforce their understanding of the rules and enhance their overall compliance posture, prompting a thorough review of their financial promotions and compliance processes.
The backstory
Edmund was chosen as the solution provider based on a recommendation from a large industry player. Golden Leaves needed an expert partner who could provide both the valuable advice needed and meet their budget restrictions. The engagement was prompted by a review of financial promotions across the sector by the Financial Conduct Authority, requiring Golden Leaves to seek an objective and independent assessment.
The Edmund Group Solution
Edmund conducted a thorough review of Golden Leaves' existing financial promotions. Detailed training materials were created focusing on the clientʼs specific promotional activities and the attendant regulatory requirements. Interactive and informative sessions were conducted which were tailored to the needs of key personnel. Knowledge gained was directly applied to Golden Leaves' specific situation, making the sessions practical and valuable. The engagement increased awareness and understanding of compliance issues within the organisation. Knowledge transfer streamlined decision-making processes, particularly in complying with financial promotion rules on social media.
The outcome
Increased awareness and understanding of compliance matters within Golden Leaves;
Practical applicability of the knowledge gained;
Decision-making processes were streamlined, contributing to efficient and effective operations;
The engagement enhanced the compliance officer's understanding of financial promotion rules; and
Golden Leaves now possesses improved risk management capabilities, enabling more informed choices and decisions.
